Senneh Knot
Every rug on two showroom floors, online and up to date
A rebuild for a Maryland rug house selling handmade rugs from Timonium and Maple Lawn since 1987. Every rug in stock has its own page, staff edit the site in place, and a change reaches visitors within seconds.
What shipped
3,745
Pages, every rug its own
42 → 84
Site audit score, old site to new
969
Made-to-order designs
6s
From publish to live
The situation
A rug shop's stock is all one of a kind. When a rug sells, its page has to go, and the people who know what is on the floor are the staff, not a web developer.
The old WordPress site had about 230 addresses and scored 42 in our site audit. Years of addresses pointed at it from Google and from other sites, and none of them could be lost.
The rebuild puts the whole floor online, gives the staff an editor that shows the real page as they type, and redirects every old address to the page that replaced it.
What was built
- 01
A page for every rug
Each rug in stock has its own page with its stock number, size, origin and photographs, sorted into four styles, by design and by collection. A sold rug's address forwards to its collection rather than breaking.
- 02
Edit on the page
Staff work in Sanity's editor beside the real site, with their unpublished changes shown on the page. Clicking any word or photo opens the field that holds it.
- 03
Live without a rebuild
Publishing refreshes only the pages that changed. In testing, a change showed to the next visitor six seconds after it was published, and on pages already open in about five.
- 04
The Knot & Co catalogue
108 made-to-order collections and 969 designs from Knot & Co, each with a page of its own and an enquiry, linked both ways to the rugs of the same collection that are in stock.
- 05
Nothing lost from the old site
218 old addresses, plus 78 old Knot & Co pages, forward to the page that replaced them. The 80 our crawl did not reach were checked by hand.
Where it landed
The staff can now keep the site up to date themselves, so what is on the floor is what is on the site, and a sold rug comes off it within seconds of being marked sold.
The rebuild doubled the site's audit score and kept every address the old site had earned, so it starts with the old site's standing in search rather than from nothing.
More work
Find Out What You’re Missing
Thirty minutes. We’ll find where the work is leaking — unsold estimates, response time, or a database nobody has touched in three years — and what it would cost to fix. If it isn’t worth it yet, we’ll tell you that instead.
No sequence, no newsletter. One reply from the person who’d build it.