The build is a one-time cost and everything in it is yours the day it ships. The monthly is optional, starts after the build, and stays cancellable.
Most businesses start with the build and add the monthly once it’s live. You can also do either on its own — the assets are yours whichever way you go.
one-time — and every asset is yours
monthly — month to month after 90 days
Doing fewer than about twenty leads a month? This won’t pay for itself yet, and we’ll tell you that on the call rather than after the invoice.
Thirty minutes, no deck. We’ll scope it live and tell you on the call if it isn’t worth doing yet.
Including the ones that are awkward to answer.
No, and we mean that structurally rather than politely. The build is priced to stand alone and everything in it goes into your name at handover. Plenty of clients take the build, run it themselves, and come back a year later when they'd rather not.
Domain, hosting, ad accounts, Google Business Profile, CRM, automation platforms, the code, the photography files and the documentation. All registered to you or your business from day one — not transferred at the end, never held as leverage.
It isn't, quite. The blueprint step exists to turn a vague scope into a specific one before anyone commits. You get a fixed number after that conversation, not before it. If the scope genuinely changes mid-build, that's a conversation and a written change, not a surprise invoice.
Four to eight weeks for most builds, depending on how much photography is involved and how quickly we can get access to your existing systems. The blueprint gives you a date and we hold to it.
Then we don't rebuild it. A fair number of builds are automation and photography only, wrapped around a site that's already fine. Paying us to replace something that works is not a service.
Usually. 30 trades have a dedicated playbook now — home services, health and wellness, and professional practices — and none of them are a lighter version of another. Plumbing gets its own playbook, not a reskinned roofing one. If yours genuinely isn't in that list, you get more discovery up front and less pre-built pattern to start from, not a worse build.
Ninety days, then month to month. The first ninety exist because SEO, content and campaign optimisation genuinely cannot show a signal faster than that, and a thirty-day cancel would let us take your money for work we knew wouldn't have landed yet.
If you're doing fewer than about twenty leads a month, the follow-up and automation half of this has nothing to work with, and you'd be better off spending the money on lead generation first. We'd rather say that on the call than take the deposit.
The blueprint locks scope, price and dates before you commit to the build. Everything after that is execution.
Thirty minutes. We find where the work is leaking — usually slow follow-up, enquiries nobody answered, or a dead database. If we can’t help, we say so on the call.
30 minutesA fixed-scope plan: which pillars you need, what gets built, what gets managed, what it costs and when it lands. No surprises after this point.
3–5 daysBrand, site, photography, automations and integrations. You see it working before you sign off, and it goes in your name from day one.
4–8 weeksAccounts, documentation and a session with your team. Everything you paid for is yours. We are not a dependency.
1 weekOngoing SEO, ads, social, email and reporting — or we hand you the keys and you run it in-house. Both are real options.
Month to monthThe blueprint puts a real number on a real scope. It takes one call and three to five days, and you own the plan whether or not you build it with us.
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