Recall is nobody's job
Overdue hygiene patients are the cheapest production you will ever book, and in most practices the list is worked only when the schedule looks thin.

Most practices are hunting new patients while hundreds of existing ones are overdue and nobody has called them.
8s
Missed call texted back
24/7
Enquiries answered & booked
4-8 wks
Build to handover
Four problems we see in almost every dentists business we look at. None of them are marketing problems in the way agencies usually mean it.
Overdue hygiene patients are the cheapest production you will ever book, and in most practices the list is worked only when the schedule looks thin.
You diagnose the crown, they say they'll think about it, and nothing follows. Unaccepted treatment is the dental version of an unsold estimate.
Calls come in while your team is checking a patient out. Every unanswered ring is a new patient calling the next practice down the list.
Implants, ortho and full-arch cases don't come from a general dentist page. They need dedicated content and a longer nurture.
Typical dentists build
Six of twenty-three.
Drawn from the five pillars, weighted for how dentists actually sells. The blueprint confirms it.
Thirty minutes, no deck. We look at where enquiries are arriving, how fast they get answered and what happens to the ones that don’t book. If the numbers don’t support building this yet, we say so — that call has been the whole conversation more than once.
Book a discovery callThe blueprint locks scope, price and dates before you commit to the build. Everything after that is execution.
Thirty minutes. We find where the work is leaking — usually slow follow-up, enquiries nobody answered, or a dead database. If we can’t help, we say so on the call.
30 minutesA fixed-scope plan: which pillars you need, what gets built, what gets managed, what it costs and when it lands. No surprises after this point.
3–5 daysBrand, site, photography, automations and integrations. You see it working before you sign off, and it goes in your name from day one.
4–8 weeksAccounts, documentation and a session with your team. Everything you paid for is yours. We are not a dependency.
1 weekOngoing SEO, ads, social, email and reporting — or we hand you the keys and you run it in-house. Both are real options.
Month to monthMost businesses start with the build and add the monthly once it’s live. You can also do either on its own — the assets are yours whichever way you go.
one-time — and every asset is yours
monthly — month to month after 90 days
Doing fewer than about twenty leads a month? This won’t pay for itself yet, and we’ll tell you that on the call rather than after the invoice.
Thirty minutes, no deck. We’ll scope it live and tell you on the call if it isn’t worth doing yet.
Thirty minutes. We’ll find where the work is leaking — unsold estimates, response time, or a database nobody has touched in three years — and what it would cost to fix. If it isn’t worth it yet, we’ll tell you that instead.
No sequence, no newsletter. One reply from the person who’d build it.