Dr. Steven W. Haywood
35 years of clinical credibility, made legible in one scroll
A cosmetic, restorative and implant practice site for a Timonium, Maryland dentist — built to make decades of experience and award recognition do the work they should.
What shipped
35+
Years surfaced as proof
Top 3
Dentist 2025 badge
Elite
Invisalign Provider
2
Financing partners
The situation
Experience is the hardest thing for a dental practice to communicate. Thirty-five years of clinical work and an Elite Invisalign Provider designation are enormous advantages, and on most practice sites they appear as a line in an About page nobody reaches.
The practice also positions on patient experience — gentle, spa-like care — which is a claim that only lands if the site itself feels calm rather than clinical.
The build puts credibility above the fold and structures everything after it around the two questions a cosmetic patient actually has: can this person do the work, and what will it look like when they're done.
What was built
- 01
Credibility surfaced early
Top 3 Dentist 2025 and Elite Invisalign Provider designations presented as evidence rather than decoration, alongside 35+ years of clinical experience.
- 02
Before-and-after smile gallery
The core proof asset for cosmetic and implant work, given its own space rather than a thumbnail row at the bottom of a service page.
- 03
Testimonial carousel
Patient voice throughout the journey, not quarantined on a reviews page nobody visits.
- 04
Scheduling and multi-path contact
Appointment scheduling integration with phone, email and form routes, so the patient picks the channel they're comfortable with rather than the one that suits the practice.
- 05
Team and office tour
Introductions to the people and the space — the trust layer that decides whether a nervous patient books or keeps searching.
Where it landed
The practice's genuine differentiators — longevity, award recognition and a gentler patient experience — now lead the site instead of sitting three clicks deep.
Cosmetic and implant enquiries arrive having already seen the work and the credentials, which changes what the first consultation has to accomplish.
More work
Find Out What You’re Missing
Thirty minutes. We’ll find where the work is leaking — unsold estimates, response time, or a database nobody has touched in three years — and what it would cost to fix. If it isn’t worth it yet, we’ll tell you that instead.
No sequence, no newsletter. One reply from the person who’d build it.