Last updated August 2026

Terms of Service

The commercial terms in plain English. The signed agreement governs.

Note: this is plain-English scaffolding written to match how we actually work. It is not legal advice and it has not been reviewed by a lawyer. Have counsel review and adapt it before relying on it.

What these cover

These terms describe how we generally work. The engagement letter and blueprint you sign for a specific project are the binding documents, and where they differ from this page, they win.

Scope and change

The blueprint defines what is being built, for how much, and by when. We do not begin the build before you have approved it.

If the scope changes materially during a build, that is a written change with its own price and its own date. It is never applied retroactively to an invoice you have already agreed.

Ownership

Every deliverable in a build — brand assets, website, code, photography, automation configurations and documentation — becomes yours on final payment, and the accounts holding them are registered to you from the start of the project.

We keep the right to describe the work we did and to show it in a portfolio, unless you ask us not to.

Third-party software used in a build remains subject to its own licence. We will tell you which platforms carry an ongoing cost before we build on them.

Payment

Builds are invoiced as a deposit to begin and the balance at handover, unless the blueprint sets out something different.

Managed engagements are invoiced monthly in advance, with a ninety-day initial term and month-to-month thereafter.

Cancellation

After the initial ninety days you can cancel a managed engagement with thirty days' notice, for any reason or none.

Cancelling does not affect anything you already own. Assets stay yours, accounts stay in your name, and we remove our access rather than removing your systems.

What we do not promise

We do not guarantee rankings, lead volumes or revenue. Anyone who does is either guessing or selling something.

We do commit to the scope, the dates and the standard of the work described in the blueprint, and those are the things you can hold us to.

Your responsibilities

Timely access to systems, timely feedback at review points, and accuracy in the information you give us about your business — particularly licensing, insurance and service areas, which we publish on your behalf.