An HVAC contractor checks his phone in his work van at sunrise before the first job
All servicesFor Local Service Businesses

AI Search Visibility for Local Business Owners: Get Named When Someone Asks ChatGPT for a Contractor

AI assistants now name two or three businesses instead of showing ten links, and the ones left out don't get a second chance. This is the work that earns that mention, built on top of your local SEO, not instead of it.

23

Services across four pillars

30 min

Discovery call before you get a scoped plan

90 days

Before Managed Growth moves to month-to-month

Where the Work Leaks

The problems we see most. None of them are marketing problems in the way agencies usually mean it.

01

Someone searches for exactly what you do

A homeowner nearby types the job you do best, and three competitors show up before you do — in the map pack and in the AI answer above it.

02

Your name isn't the same everywhere

Your site says one thing, your listings say another, your service area is worded three different ways. A model has to guess which version is right, and it usually doesn't guess you.

03

Nobody else is saying it but you

Your website describes your work in your own words. That's weak evidence to a model that's trying to decide who to trust — it's looking for someone else saying the same thing about you.

04

Your pages answer in trade language

You write about 'system replacements' when the homeowner typed 'why is my AC blowing warm air.' The model is matching their words, not yours.

A typical build

5 of twenty-three.

What We’d Build You

Drawn from the five pillars. The blueprint confirms it.

  • Entity consistency across your site, listings and profiles
  • Extractable claims — plain sentences about what you do, where, for whom
  • Structured data that matches what a visitor actually sees
  • Third-party corroboration beyond your own domain
  • Question-shaped content answering what a homeowner actually types
See all five pillars

What Happens When Someone Asks AI for a Contractor Near Them

A growing share of 'who should I call' questions now go to an assistant instead of a search box. The homeowner doesn't see ten blue links — they see a short answer naming two or three businesses. Everyone else doesn't get a second chance.

This is a different game from ranking. Most advice out there treats it like the same game with a new name. It isn't.

Why Some Businesses Get Named and Others Don't

A model producing a local recommendation is summarizing a body of evidence, not sorting a list. It assembles an answer from what it can retrieve and parse confidently.

Being ambiguous is worse than being small. If your name, service area and specialties are stated inconsistently across your site, your profiles and third-party listings, the model has to guess which version is correct. Guessing is expensive — it reaches for a competitor it can describe with confidence instead.

What Actually Moves the Needle

Five things appear to matter: entity consistency (identical name, address, phone and service area everywhere), extractable claims (plain statements of what you do, for whom, at what kind of price), structured data that agrees with the visible page, third-party corroboration on sources the model already trusts, and question-shaped content that answers what a homeowner would actually type.

Almost everything on that list pays for itself twice — it's largely the work that should have been done for conventional search anyway. It has simply stopped being optional.

What This Isn't

Not keyword stuffing — models are summarizing meaning, not counting terms. Not thin location pages with the town name swapped in; those were weak before this and they're weaker now. Not hidden instructions buried in a page — that doesn't work and it ages badly.

And it doesn't replace local SEO. Map pack and organic still drive most of the calls in most markets. This sits on top of that work, not in place of it.

Where This Fits — and How It Starts

This isn't sold as a standalone product. It's one line inside the Get Found pillar, grouped with your website, local SEO and paid search, as part of a build drawn from twenty-three services across four pillars.

It starts with thirty minutes on the phone — five questions about how your business actually gets work now — and ends with a fixed-scope plan with a price on it, not a range and not a follow-up meeting to plan the follow-up meeting..

How it works

Five Steps. No Surprises After Step Two.

The blueprint locks scope, price and dates before you commit to the build. Everything after that is execution.

  1. Andrew Silva, who takes every discovery call
    Step 01 · 30 minutes

    Discovery Call

    Thirty minutes. We find where the work is leaking — usually slow follow-up, enquiries nobody answered, or a dead database. If we can’t help, we say so on the call.

  2. A fixed-scope estimate on a set of plans
    Step 02 · 3–5 days

    Blueprint

    A fixed-scope plan: which pillars you need, what gets built, what gets managed, what it costs and when it lands. No surprises after this point.

  3. A finished client website on a laptop and a phone
    Step 03 · 4–8 weeks

    Build the Assets

    Brand, site, photography, automations and integrations. You see it working before you sign off.

  4. A team member working in the live dashboard
    Step 04 · 1 week

    Handover & Train

    Documentation and a working session with your team, so everyday changes never wait on us.

  5. A client's monthly report: calls, rankings and return
    Step 05 · Month to month

    Run the Campaigns

    Ongoing SEO, ads, social, email and reporting — or we hand you the keys and you run it in-house. Both are real options.

Three Ways to Start.

Get found, get hired, get paid. Fixed monthly prices, six-month terms rather than the usual twelve, and a live dashboard on every plan.

Get Found
$500

per month · six-month term

$4,850 of work for $3,000 over six months

  • A Starter website included (up to 5 pages)
  • Local SEO: Google profile, weekly posts, review replies
  • Google profile clean-up and directory listings
  • Live dashboard and a monthly report
Book a discovery call
Most chosen
Get Found & Hired
$1,250

per month · six-month term

$13,600 of work for $7,500 over six months

  • A Business website included (up to 10 pages, a page per service)
  • Growth SEO: two pages or posts a month, AI-answer tracking
  • Google or Meta ads management (ad spend separate)
  • Review generation, and missed-call text-back included
  • Live dashboard and a monthly call
Book a discovery call
Get Found, Hired & Paid
$2,950

per month · six-month term

Itemised $4,650 a month plus $850 setup, so over a third off

  • SEO + AI search: content, links, getting named by AI assistants
  • Ads on Google and Meta (ad spend separate)
  • Unsold estimate follow-up: every quote chased to a yes or a no
  • Social media: a reel and two posts a week
  • Email newsletter and review generation
  • A monthly strategy call
Book a discovery call

Several locations? Multi-location plans are scoped on a call. Want to build your own mix? Price it in the estimator or see every price.

Not sure yet? Start with a free audit.

Where you show up on Google, what ChatGPT and the other assistants say about you, and what to fix first. Free, and yours to keep whether or not we work together.

Find Out What You’re Missing

Thirty minutes. We’ll find where the work is leaking — unsold estimates, response time, or a database nobody has touched in three years — and what it would cost to fix. If it isn’t worth it yet, we’ll tell you that instead.

No sequence, no newsletter. One reply from the person who’d build it.