Sticker shock kills good leads
The number lands with no context and the conversation ends. Financing and phasing presented early keeps qualified buyers in the process.
For pool builders & service companies
Six Figures of Backyard. Sold on Six Photos.
Pool buyers are shopping a dream and a very large number at the same time. Whoever makes both feel manageable wins.
8s
Missed call texted back
24/7
Enquiries answered & booked
4-8 wks
Build to handover
Where Pools & Spas Companies Leak Work
Four problems we see in almost every pools & spas business we look at. None of them are marketing problems in the way agencies usually mean it.
Demand is brutally seasonal
Everyone enquires in May and wants it by June. Off-season campaigns and build-slot scarcity smooth the year and protect your pricing.
Service is treated as an afterthought
Recurring service and chemical contracts are the most valuable asset a pool company has, and most only sell them reactively.
Your best work isn't shot at night
Pools photograph spectacularly at dusk with the lighting on. Almost every builder shoots at midday and loses the drama entirely.
Typical pools & spas build
Six of twenty-three.
What We’d Build You
Drawn from the five pillars, weighted for how pools & spas actually sells. The blueprint confirms it.
- Dusk project photography
- Financing presentation
- Off-season booking campaigns
- Service contract funnel
- 3D design consultation booking
- Review generation
We’ll Tell You On the Call If This Won’t Work.
Thirty minutes, no deck. We look at where enquiries are arriving, how fast they get answered and what happens to the ones that don’t book. If the numbers don’t support building this yet, we say so — that call has been the whole conversation more than once.
Book a discovery callHow it works
Five Steps. No Surprises After Step Two.
The blueprint locks scope, price and dates before you commit to the build. Everything after that is execution.
- 01
Discovery Call
Thirty minutes. We find where the work is leaking — usually slow follow-up, enquiries nobody answered, or a dead database. If we can’t help, we say so on the call.
30 minutes - 02
Blueprint
A fixed-scope plan: which pillars you need, what gets built, what gets managed, what it costs and when it lands. No surprises after this point.
3–5 days - 03
Build the Assets
Brand, site, photography, automations and integrations. You see it working before you sign off, and it goes in your name from day one.
4–8 weeks - 04
Handover & Train
Accounts, documentation and a session with your team. Everything you paid for is yours. We are not a dependency.
1 week - 05
Run the Campaigns
Ongoing SEO, ads, social, email and reporting — or we hand you the keys and you run it in-house. Both are real options.
Month to month
Build the Assets. Run the Campaigns.
Most businesses start with the build and add the monthly once it’s live. You can also do either on its own — the assets are yours whichever way you go.
The Build
Priced to your scope
one-time — and every asset is yours
- Custom website, built to convert and be found
- Brand identity system and stylesheet
- Brand photography and video library
- Speed-to-lead, voice agent and intake automation
- Field software integrations and reporting dashboard
- Full handover: accounts, docs and team training
Managed Growth
Priced to what we run
monthly — month to month after 90 days
- Local SEO, map pack and AI search visibility
- Local Services Ads and paid search management
- Social, email and SMS campaigns
- Review generation and reputation monitoring
- New automations as the business changes
- Monthly numbers review with an actual human
Doing fewer than about twenty leads a month? This won’t pay for itself yet, and we’ll tell you that on the call rather than after the invoice.
Would rather just talk it through?
Thirty minutes, no deck. We’ll scope it live and tell you on the call if it isn’t worth doing yet.
We also work with
Find Out What You’re Missing
Thirty minutes. We’ll find where the work is leaking — unsold estimates, response time, or a database nobody has touched in three years — and what it would cost to fix. If it isn’t worth it yet, we’ll tell you that instead.
No sequence, no newsletter. One reply from the person who’d build it.