First-timers never come back
A one-off day pass with no follow-up is a lost member. A structured first-fortnight sequence converts a meaningful share of them.
For climbing & bouldering gyms
The Day Pass Is the Funnel. Most Gyms Waste It.
Someone who walks in for a first session is the warmest lead you will ever have. What happens in the next fortnight decides everything.
8s
Missed call texted back
Day 1
Trial follow-up starts
4-8 wks
Build to handover
Where Climbing Gyms Businesses Leak Members
Four problems we see in almost every climbing gyms business we look at. None of them are marketing problems in the way agencies usually mean it.
Intro courses don't upsell
Learn-to-climb courses end and the relationship ends with them. That transition should be the most automated moment in your business.
Community is the retention engine
Climbers stay for people and for new routes. Set schedules, leagues and events are retention marketing and rarely run as such.
Gear and coaching go unsold
Ancillary revenue from coaching, kids programmes and retail is significant and almost never gets its own funnel.
Typical climbing gyms build
Six of twenty-three.
What We’d Build You
Drawn from the five pillars, weighted toward trial conversion and churn rather than quoting. The blueprint confirms it.
- First-visit conversion sequences
- Intro course to membership upsell
- Community & event programming
- Coaching & kids programme funnels
- Route-set content automation
- Facility photography
We’ll Tell You On the Call If This Won’t Work.
Thirty minutes, no deck. We look at where enquiries are arriving, how fast they get answered and what happens to the ones that don’t book. If the numbers don’t support building this yet, we say so — that call has been the whole conversation more than once.
Book a discovery callHow it works
Five Steps. No Surprises After Step Two.
The blueprint locks scope, price and dates before you commit to the build. Everything after that is execution.
- 01
Discovery Call
Thirty minutes. We find where the work is leaking — usually slow follow-up, enquiries nobody answered, or a dead database. If we can’t help, we say so on the call.
30 minutes - 02
Blueprint
A fixed-scope plan: which pillars you need, what gets built, what gets managed, what it costs and when it lands. No surprises after this point.
3–5 days - 03
Build the Assets
Brand, site, photography, automations and integrations. You see it working before you sign off, and it goes in your name from day one.
4–8 weeks - 04
Handover & Train
Accounts, documentation and a session with your team. Everything you paid for is yours. We are not a dependency.
1 week - 05
Run the Campaigns
Ongoing SEO, ads, social, email and reporting — or we hand you the keys and you run it in-house. Both are real options.
Month to month
Build the Assets. Run the Campaigns.
Most businesses start with the build and add the monthly once it’s live. You can also do either on its own — the assets are yours whichever way you go.
The Build
Priced to your scope
one-time — and every asset is yours
- Custom website, built to convert and be found
- Brand identity system and stylesheet
- Brand photography and video library
- Speed-to-lead, voice agent and intake automation
- Field software integrations and reporting dashboard
- Full handover: accounts, docs and team training
Managed Growth
Priced to what we run
monthly — month to month after 90 days
- Local SEO, map pack and AI search visibility
- Local Services Ads and paid search management
- Social, email and SMS campaigns
- Review generation and reputation monitoring
- New automations as the business changes
- Monthly numbers review with an actual human
Doing fewer than about twenty leads a month? This won’t pay for itself yet, and we’ll tell you that on the call rather than after the invoice.
Would rather just talk it through?
Thirty minutes, no deck. We’ll scope it live and tell you on the call if it isn’t worth doing yet.
We also work with
Find Out What You’re Missing
Thirty minutes. We’ll find where the work is leaking — unsold estimates, response time, or a database nobody has touched in three years — and what it would cost to fix. If it isn’t worth it yet, we’ll tell you that instead.
No sequence, no newsletter. One reply from the person who’d build it.